Dubai Real Estate: A Road Ended Or A Journey Beginning?

A glittering cityscape, a mystical fairyland with towers rising high into the sky, the playground of the rich and famous, the business hub of the Middle East, a desert principality by the shimmering blue waters of the Gulf, a manmade paradise… there is no one single description that has been coined that can encapsulate the essence of Dubai in a single catchphrase.

Yet is this paradise really a Utopian fantasy or is the story of Dubai and its properties merely a facade to conceal a far more grim reality? The real estate crash in 2009 changed several ground realities in Dubai real estate. Yes it continues to remain a glittering metropolis with excellent sunny weather, an appealing exchange rate, a swinging city that is cosmopolitan in flavor and an epitome of globalization. Dubai is a city that has reinvented itself to suit the needs of all cultures and conventions. It continues to be a haven for retired expatriates, or even for those who wanted safe and secure returns on their investments. But there have been paradigm shifts in perceptions, in how the world views Dubai and its real estate. Wariness has crept in, a disenchantment with what seems to be merely an ostensible appearance. The crash in Dubai markets sent ripples of unease through investors around the globe .Dubai real estate no longer seemed the safest avenue to park excess funds. Some of the gloss had seemed to have worn off plush addresses like the Jumeirah Beach Residence, The Villa and Bay Avenue. These much sought after addresses were no longer the flagship premises of a booming Dubai real estate market.

Yet there are those who view this so called crash with a more realistic and practical view. They say that the Dubai real estate had become a conglomerate of property asset bubbles that were long overdue bursting. The crash was not really a catastrophe, it was indicative of a correction that was six years in the making. A six year long boom that had morphed endless drifts of sand dunes into some of the most prized Dubai real estate addresses and turned a desertscape into a tribute to unstoppable capitalism came to a grinding halt in 2009. Projects were shelved and promoters were cagey of continuing ongoing additions to the Dubai real estate market.

Whereas earlier the Dubai real estatescenario was dominated by the ‘wow factor’, today there is a healthy dose of practicality that has made its place. No longer is real estate in Dubai merely catering to the uppermost echelons of the rich set. There has been a perceptible shift to middle class and even lower income group housing. The spectrum has broadened to include these hitherto unexplored market segments. Moreover, Dubai real estate is now aiming for as much local investment as can be procured. Excessive dependence on foreign funding has tapered down. Instead of investor driven property, there has been a move towards end user driven property. Thus actual homes are being built for families who will actually and definitely shift in.

Today Dubai has picked itself up and is once again beginning its way to success. Dubai real estate still is prized by many….maybe not the same investor profile as before, but it is a more real scenario, one that will survive the vagaries of the global trends. Dubai real estate is slowly and surely making its way back to the world stage, in a different avatar no doubt, but no less important.

Understanding Murrieta Ca And Surrounding Short Sale Opportunities May Be Your Best Deal.

Short sales are now a big part of the Southern California real estate marketplace. Many agents, let alone buyers, lack an understanding of short sales and then tend to avoid them. The first big issue in pursuing a short sale is finding an agent willing to put the work in. Most don’t want to show these for quite a few reasons. The big three of which are short sales are much more work, buyers lack of patience, and they can be stressful if done wrong.

Let me explain these three concerns in order. First, short sales are significantly more work because instead of a two party situation with just a homebuyer and homeseller, you have a four party transaction with the buyer, seller, and two negotiators. And in this situation the seller and two banks don’t act the way a traditional homeseller would act. The seller owes more then the selling price financially and just wants the pressure of their back. They don’t always care about getting the best price which is good for you. But the homeowner can also work a little against the sale occassionally by not showing the house in the best condition or even at all.

Meanwhile, the negotiators aren’t owners, adhere to certain bank rules and can be difficult to reach and negotiate with. Bank personnel often utilize agressive type strategies in their efforts to maximize the absolute most money. In fact, the first and second loans fight among themselves because what one lender gets moneywise the other doesn’t. And getting access to those closers require completed paperwork packages from the current owner and an offer from a potential buyer before the clock begins to tick. So at some point there has be an agreement between two banks, a seller, and a buyer. By the time you get this all set, a period of 2-3 weeks can easily pass. Plus with the large amount of short sales nowadays many banks are understaffed to handle the increased workload.

Once you are past that issue, the second major aspect is buyer impatience and lack of understanding. The most challenging type of home buyer for a short sale is often an excited first time purchaser unless they have a good understanding with their real estate agent. Because after the listing office has everything in to the banks, the banks will take 10-14 working days to even examine it and send it to a bank closer or negotiator.

Getting an pumped up buyer to wait this out is tough. This is doubly true in Temecula Valley’s real estate marketplace since there are so many properties available right now. Plus, housebuyers today have the people around them in their head advising them they should get better response time or more service when they buy. Buyer patience is the biggest issue and should be discussed before any bank short sale properties are shown. If the buyers are able to handle their patience, they just may get a phenominal price!

Here is an recent situation. Last month I pointed out a home in Menifee for short sale to a new client of mine where they could get a house more than 75k off the market price. But they would to have to wait a while for bank approval, perhaps as long as 2-3 weeks. The listing was perfect for their family and was move in condition. Their reaction was in this market they insisted on getting a response within 48 hours.

I risked my client contact and said this opportunity isn’t one you should go after because the banks and their workers don’t care about your needs. They work 9-5 and have no feelings regarding the property and if you want to miss a fantastic deal, that is up to you. But I am willing to take on the task if you can have the patience. And if we get it, you will be moving in with significant equity and I will earn your business and referrals for the next time. After further discussing the details, they put in an purchase offer, were approved, and will close at the end of this month. Clear lines of communication, honesty, and patience works!

The last major challenge is stress. Part of this has already been mentioned when dealing with patience. However, the stress of what the bank will do, what people are advising you to do, and how drawn out the process is can make you crazy. For the broker, working with the other party and banks is downright tough. For the buyer, not taking out your frustration on your agent is vital. Much of the tension is relieved by a solid understanding about the situation and a twice a week update. If the buyer finds out that the banks haven’t moved, they shouldn’t go ballistic.

With all that said, why do I suggest looking into short sales? Because short sales can offer a fantastic chance to get a ideal property at a incredible price. They are usually in great shape than fully bank owned houses and many time they are still being taken care of. Also, they can be the best for purchase price negotiation for lots of reasons.

At this time, banks are overflowing with short sale properties and the last situation they want to deal with is another, especially when there is a qualified buyer available. Why would a bank want to gain another when given the chance to sell one while more fees add up or the real estate market turns further down? Their loss is your gain and your broker’s goal should always be to get you, the buyer, the greatest situation possible for today and tomorrow.

The Timeshare Secondary Marketplace: The Rest Of The Story

Market Differences

Aside from the obvious, there are two major differences between traditional real estate ownership and resort vacation ownership. First, traditional real estate is a necessity item and vacation ownership is a luxury item. Second, in traditional real estate, the consumer seeks the product, and in timesharing, the consumer is enticed to the product. These two facts alone allude to the difficulties of selling timeshares.

In traditional real estate, there is both a primary market where the residential or commercial developer takes the risk of marketing and selling; and a secondary market where the individual owner bears the burden of marketing and selling. Owners in the secondary market often choose a real estate professional for assistance. These two markets comprise the total traditional real estate marketplace. Both are clearly understood, accepted within the industry and readily accessible to the consumer.

Traditional real estate is usually a local (neighborhood) market and has a distinct marketing advantage over the timeshare market. According to the National Association of REALTORS®, the most effective medium for selling homes is an inexpensive yard sign on the seller’s property. This is not an option when selling timeshares because the resorts do not allow it. Typically, purchasers of residential real estate preview the property. This option is not always available to timeshare purchasers because many resorts refuse to cooperate with reselling owners and brokers. Due to the discretionary nature of vacation ownership, leisure is the motivation not necessity, as with traditional real estate.

When qualifying traditional real estate buyers, the buyers generally want a certain subdivision or a certain part of town. Timeshare buyers usually have several generic vacation choices such as snow skiing in Colorado, the beach in Cancun, or a golf course at Hilton Head. This is a much harder sale to consummate… and for a lot less money.

In traditional real estate, the two biggest complaints by sellers are (1) the price was too low and (2) it took too long to resell. Timeshare is no different.

Resale Difficulties

There is a growing demand for a viable timeshare secondary market. Lifestyles change, children grow up, people divorce, encounter financial hardships or just get tired of their timeshare and want to sell.

Today, the timeshare industry is older and larger, with more timeshare owners. Even though the market has matured, many resort developers choose to ignore and leave to chance the resale difficulties faced by their owners.

If the owner’s resort offers no resale program, there are very few options remaining for the owner to resell the property. As in traditional real estate, timeshare buyers often presume that they will have at their disposal a secondary marketplace.

More than half of U.S. timeshare resorts have no on-site resale program. The same resorts offer no resale program whatsoever and many advise against the use of other programs.

From the 1970’s (when the timesharing industry was still young) through today, owners find themselves in the predicament of wanting to sell their units but having few choices to do so. Many timeshare resorts are simply not equipped to handle resale services for their owners; and neighborhood real estate offices have neither the expertise nor the desire to enter this specialized field of real estate. In the beginning, the only option available to owners was to sell it by advertising it themselves or give it away to a friend or relative.

It is literally cost prohibitive for the consumer to advertise timeshare property in the manner necessary to get crucial national and international media exposure. The cost to advertise in USA Today with a minimum four-line, four-day classified ad is $1,136.

Credible Resale Services

In many instances, without timeshare resale specialists supporting the secondary market where individual owners can operate, resort foreclosure can be the end result. Projects must rely upon the owners paying maintenance fees to support its operations once the developer sells out the resort. A strong resale market is essential to the timesharing community. In order for the industry to thrive, timeshare owners must have access to credible outlets through which they can resell their property.

The ability to resell is critical for the industry to prosper. Today, there are several suitable timeshare resale assistance options available to timeshare owners.

Some of the more pro-active developers and Home Owners’ Associations (HOA’s) have resale programs available on site to accommodate their owners who want to sell. However, only about 40% of resorts offer on-site resale services. Most on-site resale service programs are not independent of the resort. The resort subsidizes such programs. The HOA on-site reseller may obtain free inventory to sell (repossessions and foreclosures) — thereby pocketing not simply a commission but the entire sales price. These on-site resellers receive the marketing advantage of access to renters, exchangers and those owners who desire to sell. Many on-site resellers require that the HOA provide office space, utilities and a high visibility location. Regrettably, this “marketing advantage” is actually paid for by the individual owners’ maintenance fees.

It creates a conflict of interest when a timeshare broker sells on his own behalf and at the same time, takes listings from owners.

A few real estate offices located near some of the timeshare resorts also offer resale services. These offices generate their income from the traffic going to and from the resort.

These two programs (on-site at the resort or in close proximity thereto) sometimes work but do not satisfy the demand. They can be credible, and they may produce some results. Sadly, they are limited to only certain resorts and certain locations. With the majority of U.S. timeshare resorts offering no on?site resale program, there is a huge unserved market.

Timeshare Reselling: It’s A Global Market

The international broker specializing in timeshare offers timeshare consumers resale assistance that corresponds to the global nature of the business, regardless of the location of the resort, the buyer or the seller.

To further illustrate the widespread geographical reach of timeshare, multi-state and international exchange programs are considered to be the number one motivating factor in new sales purchases. Following is a typical resale scenario: A resident from Canada buys a Florida timeshare property from a resident of California who also owns another timeshare located in Colorado that he purchased from a resident of New Hampshire. This sale scenario does not even address the residences of the other ten or twenty potential buyers that were solicited to effect this one sale.

The above example shows the interstate nature of the industry and the need for brokers operating on a national and international plane.

High Resale Marketing Costs

High marketing cost is one of the underlying problems associated with both timeshare resales and new sales. It is estimated that the marketing costs alone are over 40% of the new sales price paid by the consumer. Individual timeshare owners and the general public have a negative perception of these inordinately high marketing costs. This is one of the reasons developers elect not to become involved with resales. Timeshare buyers are not aware that the marketing costs are so high – until they try to resell their units. The developer’s 40-50% marketing costs on a $10,000 new timeshare sale often exceed the resale price.

The resale dilemma is further magnified by a sales technique commonly used by resort developers at the new sales table. Following is an example of this technique, referred to as “the drop.” The salesperson initially presents the property for $15,000. To increase the urgency for the consumer to buy, a manager is brought in to offer it for $10,000 – today only. This common practice increases the buyer’s motivation to purchase because it infers that the property is worth much more than the buyer is paying. This inflated perceived value of the timeshare, created by the developer’s sales team, is a tremendous problem throughout the industry.

The reality is that the owner’s false perception of the high market value of his property coupled with non-recoverable high marketing costs (which results in a lower resale price) has produced an almost untenable position for the timeshare owner wanting or needing to sell. The consequences of this reality are (a) the developer does not want to confront the owner with a resale program because the owner has become aware of the original distortion, and (b) without developer support or broker pooling of owners’ funds through registration fees, the traditional commission-only program does not work for the independent, non-subsidized secondary market.

Unwanted Competition

Once an owner makes the decision to sell, the owner actually becomes a competitor with the developers’ new sales in the open marketplace. Many developers view resales as unwanted competition and tend to avoid the entire resale issue. The developers have arbitrarily created a distinction between the new unit sale and the resale unit — when in most cases the only difference is the price the consumer pays. All timeshare units are new only the first night of the first owner’s stay. The next morning, the unit is no longer new. Vacation timeshare ownership is either deeded, right-to-use or club membership, which entitles the owner to the exact same product whether it is new or a resale. To limit competition for their new sales, the industry itself has developed programs and hybrids of the original product to inhibit resales outside of their resort network.

One means of inhibiting competitor resales is by penalizing the timeshare owners. This is accomplished by making the points and rewards programs non-transferable from the current owner to the new owner if sold by the individual owner or a broker. Bonus points and rewards are special benefits commonly associated with giving up use rights in exchange for hotel accommodations, rental cars or airline miles– similarly offered on credit card purchases or airline frequent flyer usage programs. These points and rewards programs generally are not published or recorded. They are, however, essential use aspects and benefits that may only be deemed transferable when sold through the developer. Unfortunately, the original purchaser typically misunderstands this major issue. These secret limitations are a source of ever increasing consumer complaints.

Often the developer creates policies that hinder an owner trying to resell through an independent broker. For instance, it would be illegal for a traditional real estate condominium project or subdivision to prohibit a bona fide owner from receiving his CC&Rs (Condominium Covenants and Restrictions) if he were reselling his property. In timeshares, this type of hindrance to resales is widespread.

Any Timeshare Developer with a negative attitude toward resales is a large part of the resale problem.

Timeshare Value Factors

As in traditional real estate, the desirability of a property for sale as well as the supply and demand for that property weighs heavily on timeshare valuation. However, this is where the similarity ends between traditional real estate and interval ownership price assessment. In traditional real estate, it would be difficult to find two similar properties where one sold for almost half the price of the other. Two houses located next door to each other, both in similar condition and size, and both built the same year by the same builder would not sell for $50,000 and $100,000, respectively. In the timeshare resale market, this scenario is common.

Standard comparative market analysis appraisal techniques can be questionable for timeshare, and there is currently no bank bluebook for timeshares.

Timeshare properties have value factors unique to the industry. These factors (e.g., season availability; exchange benefits; extraordinarily high marketing costs; types of ownership; area and project amenities; etc.) are unrelated to traditional real estate

Purchase value is determined by the following factors: (a) What a buyer is willing to pay and what a seller is willing to accept. (b) Seller inducement or motivation to sell (e.g. divorce, death of family member, financial hardship, or just being tired of using the unit, etc.) (c) An auction format that encourages buyers to bid against one another.

A good auction format is one that includes special sales incentives for its agents. These incentives help promote the highest marketable price, which in turn helps to prevent price erosion.

Since the resale market is diverse and the result of individual negotiation, it is impossible to predict the sales price of any specific interval.

If owners are limited in their options for resale assistance, it will literally feed the price erosion problem. Sellers can end up with their backs against the wall as a result of fruitlessly attempting to sell the unit themselves or trying to sell through an Internet bulletin board. These bulletin boards or advertising websites may provide a price list, photograph and general description of the property, but not the other essential services (e.g. consulting, negotiations, contracts, etc.) These bulletin boards and advertising websites actually increase price erosion and do not offer the consumer the professional assistance needed to complete negotiations. Procuring prospects is only one step in facilitating a sale. Contracts have to be prepared, escrow must be held, and ownership must be transferred and properly filed to assure the new owner’s usage. A licensed resale broker specializing in timeshare resale can represent the seller and perform all the services needed in a proficient manner.

A Product Called You: 4 Ways To Stand Out For Real Estate Agents

Have you heard of ‘A2’ Milk?

Well last night anyone watching Seven’s Today Tonight Show will have.

This milk ‘product’ has broken away from the pack, it’s different and it’s getting a lot of attention (not to mention sales of ‘A2’ are booming).

‘A2’ Milk offers a really cool lesson for all would be TOP 5% REAL ESTATE AGENTS.

Here’s what we can learn from this…

Firstly, you’ve got to see your personal-brand as a product.

When you look at yourself in this way, the immediate realisation should be, hey if I’m a product so is every other real estate agent. And that’s either a good thing or bad thing in terms of you standing out and being noticed by your marketplace.

It’s a bad thing if ‘product-you’ is perceived by your marketplace to be no different than all the other ‘agent products’ out there.

It’s good, no, it’s spectacularly great if ‘product-you’ is perceived by your marketplace to be different and not only different but actually delivers them a better solution than the others.

So how can you become the ‘A2’ of your real estate marketplace?

Well, let’s take a few queues from the new milk success story, ‘A2’:

#1 – An Unfamiliar Name: The first clever thing about ‘A2’ from a positioning sense is its name, that is, ‘A2’ milk. It’s unfamiliar. Now I know I’ve said in my book and elsewhere that the ‘familiar’ win, and that’s true. But when it comes to a name or a label, often the use of an ‘unfamiliar’ in the description of something that is generally very familiar (e.g. milk) helps it to stand out. It ‘interrupts’ your thinking – when you see it for the first time you say, “What’s ‘A2’?”. That’s the first step in engaging someone.

How can you incorporate something interesting and a little unfamiliar to grab people’s attention?

HOT TIP: Here’s one way, change the term “Free Appraisal” which is very familiar and boring, you can do that by adding in an adjective. If you do, you better make sure you are offering something different to all the other agents who offer “Free Appraisals”. You’ll create more problems for yourself if you get people all hot and excited about your offer when they discover it’s the same old thing all other agents are doing.

#2 – Story: There’s a story behind ‘A2’ milk and it’s a pretty interesting one. As it turns out there’s this protein in some milk that originates from only some cows. ‘A2’ cows in fact. This protein is really good for you apparently. And to find the right cows that produce the ‘A2’ protein milk, cows undergo a DNA test, that’s right, all very CSI, haha. It’s this story that delivers on the promise of the ‘unfamiliar name’. The story engages the consumer. Tells them it really is different than all the other milk brands on offer.

What’s your unique story that makes you different from all the other agents?

HOT TIP: Come up with a 10 Point USP (‘unique selling proposition’). It doesn’t matter if several of your USP items are the same as others; you just need 3 or 4 that no one else is doing in your area, then claim them as your unique points of different and tell the world about it.

#3 – Controversy: ‘A2’ milk stands out for another reason other than just the promise of a healthy protein. ‘A2’ have brought to our attention that the other protein that’s found in all other dairy milk products, that being ‘A1’ may be really bad for us. This is how they separate themselves from all other milk products. It’s controversial. It’s riled the likes of Dairy Australia, the peak industry body. They say the science is insufficient (and the consumers who buy ‘A2’ cynically think of course Dairy Australia would say that). ‘A2’ can’t lose. Doesn’t matter what their opposition throw at them, the more they try to undermine the ‘A2’ story, the more support ‘A2’ receives.

How can you be a little controversial?

HOT TIP: The easiest way is to know your ‘BIG Why’. When you know your ‘BIG Why’ it’s easy to make a stand for something. When you make a stand for something, there will be people in your marketplace that will support you and choose your side. That’s what we humans do. We like to choose the side we’re on.

WARNING: don’t be controversial just for the sake of standing out. That’ll back fire on you. You must only be controversial if it matches your ‘BIG Why’ and specifically your beliefs/cause/purpose/mission.

#4 – Consistency: ‘A2’ is going to great lengths via DNA testing to ensure the purity of their product. This aspect of their story alone is super powerful. In the minds of their consumers it provides certainty. They can feel confident that every bottle of ‘A2’ they buy has actually come from ‘A2’ cows. ‘A2’s consistent approach to testing creates certainty in the minds of their consumers and it’s this certainty that has built trust and loyalty.

How can you construct a system for doing what you do so that you’re consistent and so that your marketplace can feel confident you’ll deliver every time?

HOT TIP: Create your own ‘signature sales system’. It may well be auction. Or it could be private treaty. Doesn’t matter. Just break it down into steps. Explain what those steps are and help people see that your system is bullet proof and consistent.

The bottom line is, when you see yourself as a product, you can start packaging yourself up so that you stand out.

My final word on this is, and even though I’ve already said it, it’s worth reiterating… what ever you do follow your ‘BIG Why’ and be authentic with all of this.

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Bridging the Gap: The Role of Hard Money Mortgage Lenders in Today’s Real Estate Marketplace

Hard money mortgage lenders are grabbing real estate headlines everywhere, as these firms continue to be one of the only sources of investment capital in a frugal lending industry. With the large banks continuing to lick their wounds from the fallout from the first real estate bubble, private capital investors have seized the opportunity by shortening the application period and giving buyers the ability to move quickly on distressed properties.

By leaning heavily on secured loan types and new technology such as online applications and mobile utilities, these hard cash mortgage lenders are creating a “new normal” in real estate.

Taking the “Modern” Approach

The waiting periods associated with standard, large lender loans have crippled the real estate speculator for decades. Often times, any hiccup in the process causes the buyer to miss the opportunity for purchase, as another, more qualified buyer has made a competitive offer. These issues are rare when using a hard money lender, as quick valuation, a secured proposal, and an understanding for the real estate industry all come together to create the perfect borrowing situation.

Most lenders have turned to online and mobile applications to speed up the already efficient application process. These tools, coupled with willing lenders, have altered the way that many real estate investors view capital acquisition. The days of waiting weeks or months for approval are far behind us!

Property Valuation and Disbursement

Once a buyer has identified a commercial or residential property as a potential investment, an appraisal of the property must be done quickly. Hard money mortgage lenders will often have an appraiser out to the property within 24 hours. Once the property has been valued, the lender can then extend a loan offer to the buyer. Because of the speedy process, though, the loan is secured by offering 70% of the property’s value, with the property then remaining as collateral.

Technology plays a significant role here, as well. The appraisal team will use a number of tools to get a comprehensive valuation to the lender in mere minutes. With this information in-hand within 24 hours, potential buyers will know if they have secured funding or not in mere days, not weeks.

Anyone interested in capitalizing on the current real estate recovery would be well-served to research hard cash mortgage lenders. These private organizations have helped to bridge the gap left by tightening purse strings in the financial sector, giving investors the ability to move quickly in a highly competitive industry. As large banks remain overly cautious and frugal when it comes to real estate, private investors are interested in helping those with an “eye for opportunity” find the funding they need to acquire commercial and residential properties.

Playing the waiting game with large lenders only leads to frustration and denial. Weeks can pass without word, and then suddenly, one learns that a form is missing or they have been denied. All this time, you could have been securing funding elsewhere! Contacting any number of hard money mortgage lenders can help you avoid these frustrating situations!

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New property listing platform launched

South African technology entrepreneur, Madoda Khuzwayo, has launched a new digital platform – BUYORLET – that aims to revolutionise the global property sector.
New property listing platform launchedSimilar in notion to popular on-demand services, BUYORLET will also provide users with the opportunity to request any professional service such as calling for a plumber, builder, decorator, roofing specialist or gardener.

“Our intention is to be a one-stop real estate marketplace connecting property owners with property professional services. We have taken our lessons from building other online community portals, spent considerable time researching what is happening in the international real estate industry, delving into consumer needs, and incorporated all of these into BUYORLET,” Khuzwayo says.

Users want value

“Our experience and insights over the years show that users want value, do not want to be inundated with ‘in your face’ advertising, but do appreciate the choice to absorb information that is readily available and pertinent to them, when they want it or need it. We have designed BUYORLET accordingly,” he explains.

Advancing the industry

When asked if BUYORLET will ultimately see the demise of the traditional real estate agent, Khuzwayo affirmed that while his site is geared to disrupting and advancing the industry, it was also an enhancement to existing agents.

“We may be entering a period where we see the rise of the robot, but property still requires the human touch. We are not yet in a time where man fully trusts machines to cater to his every whim, but technology can certainly better the experience, streamline the process and provide a quicker and more satisfactory result for everyone concerned,” concluded Khuzwayo.

Facebook launches Lead Ads

Facebook has launched Lead Ads, which simplifies the mobile signup process, helping businesses connect with people interested in getting more information from them, in a privacy-conscious way. When someone clicks on a lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, such as their name and email.
“Lead Ads remove the hassle of filling out forms on a mobile device, making it easier than ever for people and businesses to connect. Advertisers who tested it saw amazing performance, including significant reductions in cost-per-lead for their campaigns. We are thrilled to make it globally available and introduce new features such as CRM integration,” says Paresh Rajwat, product manager, Facebook.

Finding people

Whether businesses want to encourage people to sign up for their newsletter, an offer, an event or more information about their product, lead ads simplify the mobile signup process, helping businesses hear from people interested in more information.

Facebook launches Lead Ads

New to lead ads, since Facebook started testing is the ability for businesses to customise lead ad forms with open-ended questions or multiple choice questions, so they receive the information that matters most to their business. Each lead ad form offers both standardised and customisable fields. Advertisers can also include a customisable disclaimer, so companies with pre-approved legal language can easily add their approved disclaimer to lead ads.

Retrieve and respond to leads in real-time

The easiest and fastest way to retrieve lead information is to set up lead ads to sync with a CRM solution from one of Facebook’s integrated marketing platforms. Its current partners include Driftrock, Marketo, Maropost, Oracle Marketing Cloud, Sailthru, and Salesforce, and it is working to expand the list of integrated marketing platforms in the coming months.

If you work with one of our integrated marketing platforms, you can collect lead information in real-time, helping you keep up with customer expectations that once they reach out to a business, they will hear back quickly. You can also collect leads in real-time by setting up a custom integration between your CRM and the Facebook API. Or you can download lead information manually into a CSV file.

Advertisers with the Facebook pixel implemented on their website can set lead ads to be shown to people who are likely to sign up for information and are also able to measure cost-per-conversion from lead ads.

Who is using lead ads?

Land Rover wanted to offer its target audience a seamless experience across devices, so it knew it had to make it easy for people on mobile to request a car quote. It used lead ads to hear from people on mobile who were interested in learning more about Land Rover.

“In early A/B testing, Facebook’s native lead ads outperformed link ads driving to the website to fill out a lead form in terms of total leads and conversion rate, while driving a 4x reduction in cost per lead compared to previous social lead generation tactics,” says Kim Kyaw, Manager, Digital Marketing & Social Media, Land Rover.

Similarly, Stuart Weitzman used leads ads to find people who wanted to receive emails about their latest products and offers. “We offer our email subscribers access to exclusive updates and an inside look into the world of Stuart Weitzman. Email marketing is a valuable tool to expand our visual storytelling and drive sales. As compared to other acquisition efforts, lead ads yielded a 54% more efficient cost per lead across domestic and international markets,” adds Susan Duffy, Chief Marketing Officer, Stuart Weitzman

In the Latin American real estate marketplace, Properati used lead ads to connect with people who wanted more information on the properties they have listed. “Lead ads were a game-changer. In the past, we had tested similar products from other channels but they did not work for us. Since testing lead ads, we have seen a 4x reduction in the cost per lead, with a more than 3x increase in the number of leads we normally generate in Brazil,” says Gabriel Gruber, CEO, Properati.

Property Nicaragua: Uncover Nicaragua Real-estate, Properties And Also Homes For Sale – Re/max Coastal Properties

How To Acquire Investment Property? Owning real estate property is a great investment,much more within a lucrative marketplace however finding investment property which will yield you maximum profit over time could be this kind of daunting task. It will take a great deal of effort and research but if you work and judge wisely,ignore the property may well be more than lucrative inside the future. Therefore the following are a few recommendations that can help you in finding investment property that is certainly gainful.

Look At The Location
In real estate location is truly the most significant factor for consideration, for the reason that value of any investment property directly is determined by it. Being a property investor you ought to only find property that is certainly established in the prime area so that you can fully exploit it. The reason being most tenants will prefer settling in such like areas on account of several conveniences. So do not know location that need considering an excellent area? Well for an area to be a prime location it requires to possess a good transport network,social amenities plus bond with a mall. These 3 factors will make things easier for tenants to commute both to and from work,obtain household utilities as well as enjoy residing locally because of the use of public recreational facilities. Therefore decide on a district with a lot of potential and growth.Find an investment property in an area that will make it easier for you to flip it profitably in the future or allow it to to tenants at the right rates.

Avoid Cheap Property
Do not get a low-cost real property just because it is going at the cheap price. The vendor must probably have an excuse for disposing them back with those prices. So research properly so they won’t get a home that may continue depreciating causing you to to incur losses in the end.

Select the sort of Real-estate Property You Are Searching For Acquiring
Choose the type of real-estate you would like buying. In case you are still inexperienced by doing this the category of business you may want to commence with a fairly simple investment. You can acquire properties just like a single apartment rather than getting a more intricate investment property being a park.

Engage a broker
It is crucial that you work with an agent if you wish to obtain the best investment property available in the market. For the reason that these professionals are skilled and have the capacity to tell if an actual property is valuable and has got the a prospective to appreciate in the future. However ensure that you only utilize a reputable realtor,someone who knows a good deal concerning acquisition of property. Do not settle for the 1st real estate professional you talk to but interview numerous potential candidates as you can so that you can find a very good one too all.

Obtain Investment Property Financing
You can apply for this type of financing and obtain a loan instantly. These loans are really easy to locate provided that you have a good long lasting objective. Influence the creditors that you’ll invest their wisely and obtain them good returns in the long run.

Property Nicaragua: Locate Nicaragua Real Estate Investment, Properties As Well As Homes For Sale – Re/max

The Best Way To Acquire Investment Property? Owning real-estate is a good investment,much more in the lucrative marketplace however finding investment property which will yield you maximum profit ultimately can be such a daunting task. It will take plenty of work and research but if you work and choose wisely,ignore the property will be more than lucrative inside the future. Therefore listed here are some suggestions to help you to find investment property that is certainly gainful.

Consider The Location
In actual estate location is usually the most significant factor for consideration, it is because value of any investment property directly is determined by it. As being a property investor you must only find real property that’s established within a prime area to be able to fully exploit it. This is because most tenants will prefer settling in such like areas on account of several conveniences. So why is a location that need considering a primary area? Well for an area to become prime location it has to have a very good transport network,social amenities plus be close to a shopping center. These 3 factors will make it simpler for tenants to commute from work,obtain household utilities and also enjoy residing in the neighborhood due to the option of public recreational facilities. Therefore decide on a district with lots of potential and growth.Get an investment property in a area which will make it simpler for that you flip it profitably later on or allow it to go to tenants at good quality rates.

Avoid Cheap Property
Do not purchase a low-cost real estate just which is going with a cheap price. Owner must sure enough have an excuse for disposing it off with those prices. So research properly so as not to purchase a home that may continue depreciating allowing you to to incur losses in the end.

Determine the Property You Are Looking At Acquiring
Choose the kind of property you are interested in buying. If you are still inexperienced for implementing this type of business you may have to start with a rather simple investment. You’ll be able to acquire properties being a single apartment in contrast to getting a more intricate investment property as being a park.

Engage a real estate agent
It is crucial that you train with an agent if you need to acquire the best investment property out there. It is because these professionals are skilled and possess the power to tell if a true property owner valuable and contains the a possible to achieve later on. However ensure that you only start using a reputable realtor,someone that knows a lot concerning acquisition of real estate. Don’t settle for the 1st real estate professional you speak to but interview as numerous potential candidates since you can as a way to get the best one of these all.

Obtain Investment Property Financing
You are able to apply for this type of financing and acquire that loan instantly. These financing options are really easy to find so long as you’ve got a fantastic long-term objective. Convince the creditors that you’ll invest their wisely and have them good returns over time.

Home Sellers Use Caution: Don’t List Your Home With A Buyer’s Brokerage

In the last few years there has been a change to a buyer’s marketplace in Michigan real estate and a lot of the agents who focused on listing homes have gotten involved in working for purchasers as well. This move has brought a number of obvious conflicts of interest that you need to be careful of when you decide on a real estate company to list your home.

If a real estate agent/brokerage lists your home and it sells through another office, each company will typically receive about three percent of the sales price depending on the local marketplace customs. However, if the listing office brings in the purchaser and completes the transaction they typically double their compensation. If they bring in that buyer and direct that purchaser to an allied mortgage firm, their profits may triple because of the profits they generate on the mortgage.

The role of a listing agent should be to get your real estate sold for the highest price and best terms. But if that same company is working as a “buyer’s broker” you are likely to get caught in the center of their desire to “double dip” or “triple dip” the sale.

That is a enormous reason for real estate professionals to compromise your interests in the transaction. Just think of the pressure they could put on you to accept an offer from a home purchaser or a request for repairs for a purchaser when it could double or triple their income for just a few minutes of sales pressure on you.

In many markets these agents/real estate companies even promote their ability to save buyers money at your expense.

Here is an idea: Do an world wide web search for the term: savings guarantee real estate home buying

You will see dozens of brokerages who take listings, yet guarantee to purchasers that they will negotiate $5,000, $10,000, even as much as $25,000 off the asking price. How would it cause you feel if you signed a listing contract then found out later the agent/listing broker guaranteed some consumer that they would trim money off your meticulously researched price?

The key to this concern is straight forward. Before you decide on a company/agent to even interview, do an Internet search for their name and “savings guarantee” and/or “buyer services”. See who they are really going to be working for. If they seem focused on working for purchasers, find another brokerage. Selling a home and moving is tough enough, you don’t need to have difficulties with your real estate firm.

Also, see if their web sites endorse a specific mortgage company. If they have a mortgage affiliate it means that they have an additional motivation that is not in line with getting you the maximum price and best terms for your home.

If they pass those two tests and you end up meeting with them, ask them how often their company represents both the purchaser and the home owner in the same deal. If they perceive your concern they will often respond with something like “it is better for you if we bring in the buyer because then we have more control over that buyer”.

Just realize that implies that tomorrow they will be telling a buyer that “it is better for you if you buy one of our listings because we have more control over the seller”. And that seller might be you.

If you are able to avoid these brokerages and licensees that claim to be buyer agents you should be able to find a dedicated real estate firm and agent. And that will improve your chances to have a smooth transaction when you put your home on the market